← CASE STUDIES01 / 01 · DEVOTIONAL · ANNUAL CALENDAR · 2024

TTD
Calendar.

An annual calendar for Tirumala Tirupati Devasthanams — twelve principal sevas of the hill shrine, photographed under temple protocol and delivered for regional-language reprint.

TTD Calendar cover
TTD CALENDAR · COVERPL.01
TIRUMALA · 2024
cover
01 — THE JOB

A calendar that goes into a vast number of homes — photographed in a temple that does not permit a strobe.

CLIENT
Tirumala Tirupati Devasthanams
YEAR
2024
SCOPE
12 plates + cover · annual calendar
FORMAT
Medium format · tethered
DELIVERY
16-bit TIFF · press-ready CMYK · regional language reprints
02 — METHOD

Four phases,
on site.

PHASE I01 / 04
Brief.

Sittings with the TTD publications board. The board set the theme — the twelve principal sevas of Tirumala — and supplied a checklist of pratimas, ornaments, and processional artefacts to be photographed in situ.

PHASE II02 / 04
Access.

Temple protocol required capture inside narrow windows between sevas. Crews entered without shoes, electronics carried in cotton bags, and every lighting modifier white-balanced against the temple's own brass lamps.

PHASE III03 / 04
Capture.

Multiple weeks on site at Tirumala. Tethered medium-format capture. Continuous lighting only — no strobes inside the sanctum.

PHASE IV04 / 04
Edit.

Selections reviewed by the publications board against the original checklist. Two rounds of feedback, sign-off on a printed contact sheet, then 16-bit masters handed to press with embedded ICC profiles for the chosen mills.

03 — PLATES

Selected spreads.

Six of the twelve finished plates. The full set appears in the physical calendar; reduced-resolution proofs are reproduced here for reference.

PL.01 · COVER
PL.01 · COVERTIRUMALA · 2024
Medium format
TIRUMALA
PL.02 · PROCESSIONAL
PL.02 · PROCESSIONALTIRUMALA · 2024
Medium format
MORNING SEVA
PL.03 · OFFERING
PL.03 · OFFERINGTIRUMALA · 2024
Medium format
FLORAL OFFERING
PL.04 · ARCHANA
PL.04 · ARCHANATIRUMALA · 2024
Medium format
DAILY RITE
PL.05 · KALYANOTSAVAM
PL.05 · KALYANOTSAVAMTIRUMALA · 2024
Medium format
WEDDING RITE
PL.06 · UNJAL SEVA
PL.06 · UNJAL SEVATIRUMALA · 2024
Medium format
SWING RITE
04 — OUTCOME

Pressed in multiple regional languages. Shipped to devotees, dignitaries, and the Tirumala archive.

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